Most email marketing platforms let you send broadcasts. ActiveCampaign lets you build intelligent customer experience automations that respond to what each individual customer actually does — delivering the right message at precisely the right moment based on real behavior.
ActiveCampaign’s visual automation builder supports extraordinarily complex conditional workflows — branching based on contact field values, engagement history, purchase behavior, and CRM data. Predictive Sending uses machine learning to deliver emails to each individual contact at their optimal open time. Predictive Content dynamically changes the content blocks within your emails based on each recipient’s preferences.
The CRM integrates bidirectionally with marketing automation, so sales actions trigger marketing sequences and marketing behaviors update sales data automatically. Lead scoring grades contacts based on engagement depth, helping sales teams prioritize outreach.
Plans start at $15/month for 500 contacts with a 14-day free trial.
Try ActiveCampaign free and build your first intelligent customer automation today.